Seeing is Believing

 

You need photography in B2B Marketing.

Many B2B companies balk at the idea of photography being important in their world. We hear comments like, ‘Why would we show pictures of our factory?’ or ‘It doesn’t matter to our customers what we look like.’ This is dangerous and flawed thinking.

Visuals are processed by the brain 60,000 times faster than words and a 2012 study showed that 94% of people cite design as the main reason they do not trust certain websites. If that’s not enough to convince you that your images are critical, consider this: site visitors only read 28% of words of a typical (593 word) web page and you have less than 9 seconds to convince someone to remain on your site. They choose to stay based on visual messages you are sending. Only after this do they begin to pay attention to your words.

If you want people to believe you are a world-class organization, then you need to look like a world-class organization. Great photography will be transformative, not only to your image and brand, but to your bottom line as well.

But don’t take our word for it. Below are some examples of great photography in B2B marketing that has transformed our clients’ marketing message. Check them out for yourself.

You need videography in B2B Marketing.

Research shows that when presented the option, most senior executives opt for video over text-based content.

Sooner rather than later, the majority of online content will consist of streaming video. For B2B marketers, a portfolio of engaging videos can augment the public relations, digital and content strategies your team already invests in – amplifying conversions along the way. 

At Walker Sands, we partner with clients to bring their products, services and thought leadership to life through video. Understanding there is no one-size-fits-all approach to video marketing, our integrated video production team plans and creates the types of content that will resonate most with your customers, prospects and partners. 

How We Can Help?

Video is no longer the next frontier in B2B marketing – it’s a proven way of telling your company’s story. 

We produce videos that anchor campaigns, extend the reach of existing content, and support B2B demand generation efforts. The types of videos we create include:

  • Customer stories that add depth to your best case studies, illustrating your services and the tangible impact they have

  • Interview-based thought leadership to showcase your perspective on industry trends

  • Event covers that promote how your company engages with customers and prospects  

  • Product demos to build excitement around new or updated products, and what they mean for your industry

 

What's our Process?

Walker Sands’ video department has the experience and resources to execute projects from start to finish. Working side-by-side with our in-house public relations, content strategy and demand generation teams, we handle each step of the production and promotion process:

  • Video scripting

  • Talking points preparation

  • On-site filming

  • Capturing b-roll

  • Music selection

  • Graphic and motion design

  • Editing and post-production

  • Paid pre-roll advertising

Adding rich video content into your earned, owned and paid media strategies can have a powerful effect on the B2B buying process, and offers an engaging way to tell your brand’s story. Our in-house production capabilities, paired with our vast B2B technology expertise, ensures that clients’ video content yields the results that matter most. 

If you’re ready to diversify your approach to content marketing, contact Walker Sands to learn more about how we can produce quality video content that drives brand awareness, interactions and leads. 

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